diff --git a/piker/clearing/_ems.py b/piker/clearing/_ems.py
index c18631a6..b43d8fd1 100644
--- a/piker/clearing/_ems.py
+++ b/piker/clearing/_ems.py
@@ -47,12 +47,12 @@ from ._util import (
     log,  # sub-sys logger
     get_console_log,
 )
-from ..data._normalize import iterticks
 from ..accounting._mktinfo import (
     unpack_fqme,
     dec_digits,
 )
 from ..ui._notify import notify_from_ems_status_msg
+from ..data import iterticks
 from ..data.types import Struct
 from ._messages import (
     Order,
@@ -67,7 +67,7 @@ from ._messages import (
 )
 
 if TYPE_CHECKING:
-    from ..data.feed import (
+    from ..data import (
         Feed,
         Flume,
     )
diff --git a/piker/clearing/_paper_engine.py b/piker/clearing/_paper_engine.py
index ac5f3d3f..2df4eb4e 100644
--- a/piker/clearing/_paper_engine.py
+++ b/piker/clearing/_paper_engine.py
@@ -51,7 +51,7 @@ from ..accounting import (
     open_trade_ledger,
     open_pps,
 )
-from ..data._normalize import iterticks
+from ..data import iterticks
 from ..accounting import unpack_fqme
 from ._util import (
     log,  # sub-sys logger
diff --git a/piker/data/__init__.py b/piker/data/__init__.py
index 087928ec..6c621248 100644
--- a/piker/data/__init__.py
+++ b/piker/data/__init__.py
@@ -22,7 +22,7 @@ and storing data from your brokers as well as
 sharing live streams over a network.
 
 """
-from ._normalize import iterticks
+from .ticktools import iterticks
 from ._sharedmem import (
     maybe_open_shm_array,
     attach_shm_array,
diff --git a/piker/data/_normalize.py b/piker/data/ticktools.py
similarity index 100%
rename from piker/data/_normalize.py
rename to piker/data/ticktools.py
diff --git a/piker/fsp/_momo.py b/piker/fsp/_momo.py
index 488ae22c..d1463c22 100644
--- a/piker/fsp/_momo.py
+++ b/piker/fsp/_momo.py
@@ -24,7 +24,7 @@ import numpy as np
 from numba import jit, float64, optional, int64
 
 from ._api import fsp
-from ..data._normalize import iterticks
+from ..data import iterticks
 from ..data._sharedmem import ShmArray
 
 
diff --git a/piker/fsp/_volume.py b/piker/fsp/_volume.py
index 06d0be91..594e80e4 100644
--- a/piker/fsp/_volume.py
+++ b/piker/fsp/_volume.py
@@ -20,7 +20,7 @@ import numpy as np
 from tractor.trionics._broadcast import AsyncReceiver
 
 from ._api import fsp
-from ..data._normalize import iterticks
+from ..data import iterticks
 from ..data._sharedmem import ShmArray
 from ._momo import _wma
 from ..log import get_logger
diff --git a/piker/ui/_position.py b/piker/ui/_position.py
index 0cf18136..90976a1e 100644
--- a/piker/ui/_position.py
+++ b/piker/ui/_position.py
@@ -56,8 +56,8 @@ from ..accounting._mktinfo import (
     _derivs,
 )
 
-from ..data._normalize import iterticks
-from ..data.feed import (
+from ..data import (
+    iterticks,
     Feed,
     Flume,
 )