diff --git a/piker/data/feed.py b/piker/data/feed.py
index d47d8df9..df4106e0 100644
--- a/piker/data/feed.py
+++ b/piker/data/feed.py
@@ -352,7 +352,9 @@ async def allocate_persistent_feed(
 
     # yield back control to starting nursery once we receive either
     # some history or a real-time quote.
-    log.info(f'loading OHLCV history: {fqme}')
+    log.info(
+        f'loading OHLCV history: {fqme!r}\n'
+    )
     await some_data_ready.wait()
 
     flume = Flume(