diff --git a/piker/data/_daemon.py b/piker/data/_daemon.py
index 663d7102..116d1346 100644
--- a/piker/data/_daemon.py
+++ b/piker/data/_daemon.py
@@ -93,6 +93,18 @@ async def _setup_persistent_datad(
     )
     assert log.name == _util.subsys
 
+    # XXX: ALSO enable console logging for the provider
+    # backend's mod subtree (eg. `piker.brokers.ib.*`)
+    # since (pre the datad|brokerd-split) that was done
+    # by `brokerd`'s fixture; without this all backend
+    # records here fall through to the stdlib's bare
+    # (non-colorized) `logging.lastResort` handler!
+    get_console_log(
+        level=loglevel or tll,
+        name=f'piker.brokers.{brokername}',
+        with_tractor_log=bool(tll),
+    )
+
     from piker.data import feed
     assert not feed._bus